When Macy’s assumed ownership of Liberty House I designed the logo for Macy’s Hawaii incorporating the Liberty House
hibiscus motif along with Macy’s 3-star credit branding. In addition, I designed the family of translucent credit cards and credit
collateral, gift cards, shopping bags and water bottle labels utilizing the new logo. Card holder membership increased
by 438% compared to LH new memberships the previous year.
Macy’s West customer loyalty and retention and loyalty marketing program helped to create a $1.9 billion credit card portfolio. This program included exclusive birthday and thank you cards with a $10 redeem in -store offer which I was responsible for design and concept.
Macy’s West customer loyalty and retention marketing program helped to create a $1.9 billion credit card portfolio and was awarded “Credit Division of the Year” four times in eight years. This program included segmented direct mail and email offers for store savings, exclusive benefits and special events sent to over 8 million active cardholders across 14 states. It was part of Macy’s national credit marketing strategy. The Star Rewards program was modeled after the divisional program that was concepted and created by Macy’s West New Media Team.
Designed all components for Macy's breast cancer campaign.
Created the design and concept for Macy's Passport Fashion Show. Responsible for the application to all creative components including collateral, outdoor, newspaper and magazine advertising.
Macy’s West Pride campaign was created to increase awareness, encourage loyalty and drive business by creating advertising targeted to the gay, lesbian, bisexual and transgender community. This was featured during regional PRIDE month events.
I designed the PRIDE campaign logo incorporating the LGBT rainbow pattern into the headline. This was applied to National and regional ads, email, In-store posters and parade collateral.
Designed event collateral for Macy's Flower Show. Illustration asset was provided by the events team.
Designed outdoor billboards for Union Square.