https://carrietsai.com/gumps daily 0.75 2025-05-16 https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1535235940435-SO2QQRU18W6Y61WT4CMP/Gumps+paid-search+LPs-big.jpg Gump's - GUMP'S PAID SEARCH LANDING PAGES https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1535235940435-SO2QQRU18W6Y61WT4CMP/Gumps+paid-search+LPs-big.jpg Gump's - GUMP'S PAID SEARCH LANDING PAGES https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235344573-JF8V771CM6S558DU5LWF/Gumps+emails-big.jpg Gump's - GUMP'S EMAILS Designed various emails to drive customers to the store and to shop online. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533162632602-RQI5RFRKHA6IXQJWKJ77/GumpsMagazineAds-BIG.jpg Gump's - GUMP'S MAGAZINE ADS Designed ads published in Habitat, C and SF Antique Show magazines. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235674215-1U8MCM0C67A60HFHBQHJ/Gumps-GemsConcepts-BIG.jpg Gump's - GEMS BY GUMP'S EMAIL CONCEPT Designed concepts using adjectives and interjections for Gems by Gump’s email campaign https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235848923-0UPVHM97QGISQ35SS7Q6/Gump%27sSummerSale-BIG.jpg Gump's - GUMP'S SUMMER SALE Designed the concept and collateral for Gump’s annual Summer Sale. This design was applied to postcards, emails, evites and store signage. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235767571-0PTLQS0TY11VVS13G1G9/GumpsTalks_SummerOfLove-BIG.jpg Gump's - GUMP'S SUMMER OF LOVE CAMPAIGN Designed the concept and collateral for Gump’s Summer of Love store event featuring the works of Gladys Perint Palmer and Phil Luangrath. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235050384-VXQNKE8ZVKZZXMI9VIE9/Gumps+HPs-big.jpg Gump's - GUMP'S HOMEPAGE Designed weekly homepage assets including promotional banners, hero sliders, sub categories. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533235181939-I0W4NXZB3LJPTDNNMZUC/Gumps+LPs-big.jpg Gump's - GUMP'S SITE LANDING PAGES Designed bi-weekly category landing pages. https://carrietsai.com/williams-sonoma daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236450209-D4PTKOQ3VKORW6I9ERFP/New-SC-Slider-big.jpg Williams-Sonoma - WILLIAMS-SONOMA CATEGORY SLIDER Designed the layout for these “shop by category” hero sliders. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236450209-D4PTKOQ3VKORW6I9ERFP/New-SC-Slider-big.jpg Williams-Sonoma - WILLIAMS-SONOMA CATEGORY SLIDER Designed the layout for these “shop by category” hero sliders. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236519280-KA5A30IIGOWJZ2I9TJEM/Grilling-tools-guide-Slider-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA TOOLS GUIDE SLIDER https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236575830-2WVXT4PUE4IAU1BKWQGT/Outdoor-Entertaining-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA ENTERTAINING IDEAS CONTENT PAGES https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236623460-CZ19BM4QATLWBZIE15UZ/Chef-Pages-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA CHEF LANDING PAGES https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236702155-9LVMQGFIJBT3Z0SXH49J/Registry-Tips%26Guides-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA TIPS & GUIDES LANDING PAGES Design options for Williams-Sonoma Tips & Guides Landing Page. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236750472-XCCIQULLU9S0CMN8TVXA/Registry-Refresh-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA REGISTRY REFRESH Responsible for refreshing the hero images, headers, font and color specs for Williams-Sonoma registry. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533236971565-THUOW2B7WJMPU3T2SQBS/ALSHAYA-SITE-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA ALSHAYA WEBSITE LANDING PAGES Designed the landing pages for the launch of the Williams-Sonoma Alshaya website. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533237053039-KGEZJI6ZYZ3QBW5SQ9ME/iphone+assets-final2-BIG.jpg Williams-Sonoma - WILLIAMS-SONOMA SCANNING TOOL Designed the mock-up and design elements for the prototype of the Williams-Sonoma Scanning Tool https://carrietsai.com/sephora-inside-jcpenney daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533177504974-57ZB2CM05WNELWIY0HTN/SephoraEmails-BIG.jpg Sephora inside JCPenney - SIJCP EMAILS https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533177778406-WCUWFWFM1RLK7ZPVGRJ4/SephoraBanners-BIG.jpg Sephora inside JCPenney - SIJCP WEB BANNERS https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179047357-XKEY6EHT0EAQ8M2SN3XO/MuradDM-BIG.jpg Sephora inside JCPenney - SIJCP MURAD DM https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179287663-2NW0Z4XTFKF7JCCQIQPP/PrismaChrome-BIG.jpg Sephora inside JCPenney - SIJCP PRISMA CHROME DM https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179392998-LEUUOFW7AWED75CML3PM/PhilosphyDM-BIG.jpg Sephora inside JCPenney - SIJCP PHILOSOPHY DM https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179464868-XOW0W3S27GXBCPY7I40R/MuradPC-BIG.jpg Sephora inside JCPenney - SIJCP MURAD PC https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179529941-ZNMB1ARFUCL0TWHFAGXR/SIJCP+HALLOWEEN+EIB-BIG.jpg Sephora inside JCPenney - SIJCP HALLOWEEN EVENT IN A BOX COLLATERAL https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179624360-SGE399B7KPA89FC3INCV/SIJCP+MagazineAds-BIG.jpg Sephora inside JCPenney - SIJCP MAGAZINE ADS https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533179720656-CJCHBVA4H41AKLSFC618/SIJCP+grand+opening-BIG.jpg Sephora inside JCPenney - SIJCP GRAND OPENING COLLATERAL https://carrietsai.com/macys daily 0.75 2018-08-13 https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533225072159-Z2WBAPYX6G6DJLZ0WU0E/HawaiiCreditCards-BIG.jpg Macys - MACY'S HAWAII BRANDING CAMPAIGN When Macy’s assumed ownership of Liberty House I designed the logo for Macy’s Hawaii incorporating the Liberty House hibiscus motif along with Macy’s 3-star credit branding. In addition, I designed the family of translucent credit cards and credit collateral, gift cards, shopping bags and water bottle labels utilizing the new logo. Card holder membership increased by 438% compared to LH new memberships the previous year. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533225072159-Z2WBAPYX6G6DJLZ0WU0E/HawaiiCreditCards-BIG.jpg Macys - MACY'S HAWAII BRANDING CAMPAIGN When Macy’s assumed ownership of Liberty House I designed the logo for Macy’s Hawaii incorporating the Liberty House hibiscus motif along with Macy’s 3-star credit branding. In addition, I designed the family of translucent credit cards and credit collateral, gift cards, shopping bags and water bottle labels utilizing the new logo. Card holder membership increased by 438% compared to LH new memberships the previous year. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533225642771-E6TBYIMC7XAF6VF561JB/credit+mrktg+-cards-BIG.jpg Macys - CREDIT MARKETING SPECIAL COLLATERAL Macy’s West customer loyalty and retention and loyalty marketing program helped to create a $1.9 billion credit card portfolio. This program included exclusive birthday and thank you cards with a $10 redeem in -store offer which I was responsible for design and concept. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533226045958-ICAOUWCHH4JJ32OZ094O/credit+mrktg+DM_BIG.jpg Macys - MACY'S CREDIT LOYALTY AND RETENTION COLLATERAL Macy’s West customer loyalty and retention marketing program helped to create a $1.9 billion credit card portfolio and was awarded “Credit Division of the Year” four times in eight years. This program included segmented direct mail and email offers for store savings, exclusive benefits and special events sent to over 8 million active cardholders across 14 states. It was part of Macy’s national credit marketing strategy. The Star Rewards program was modeled after the divisional program that was concepted and created by Macy’s West New Media Team. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533226157127-DYD5OF45WDPFRA6TJEA3/cause_marketing_BIG.jpg Macys - MACY'S BREAST CANCER CAMPAIGN Designed all components for Macy's breast cancer campaign. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533226250321-5VV6LRN9C8YKABRPKAVN/passport-BIG.jpg Macys - MACY'S PASSPORT FASHION SHOW Created the design and concept for Macy's Passport Fashion Show. Responsible for the application to all creative components including collateral, outdoor, newspaper and magazine advertising. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533943341318-ZRA5Q1VUDDDY836IETPS/Macy%27s_Pride_campaign-big.jpg Macys - MACY'S PRIDE CAMPAIGN Macy’s West Pride campaign was created to increase awareness, encourage loyalty and drive business by creating advertising targeted to the gay, lesbian, bisexual and transgender community. This was featured during regional PRIDE month events. I designed the PRIDE campaign logo incorporating the LGBT rainbow pattern into the headline. This was applied to National and regional ads, email, In-store posters and parade collateral. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533226322938-NJHQW4AR0TD7RIETM5YO/flowerShow-big.jpg Macys - MACY'S FLOWER SHOW Designed event collateral for Macy's Flower Show. Illustration asset was provided by the events team. https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1533226394255-63VKP9QJ6WVENFY2E79E/Macys-Outdoor-Creative-BIG.jpg Macys - MACY'S UNION SQUARE BILLBOARDS Designed outdoor billboards for Union Square. https://carrietsai.com/home daily 1.0 2019-07-30 https://carrietsai.com/about daily 0.75 2018-07-25 https://images.squarespace-cdn.com/content/v1/5b501f30b27e395aa045995a/1532489793711-8WWEYR7VY6BMGES1VNTR/carrie-dog-small.jpg About https://carrietsai.com/new-page daily 0.75 2018-08-01